"What is our marketing strategy and why?"
That seems like a very simple question, and it is. In practice, however, it often proves to be quite a challenge to provide a clear and unambiguous answer to this question. And that is a missed opportunity. Why? Because during the process of arriving at the (re-)formulation of the dominant marketing strategy, all organizational disciplines and management layers are (re)connected. Knowledge of the analysis results and understanding of the strategic choices based on this have a positive effect on the translation into and implementation of the annual marketing plan.
Defreeze Marketing Advice guides organizations in the field of strategic marketing planning. From start to finish, or for one or more components, for example an industry or competition analysis.
Interested? Feel free to call me on +31633 094499.