New Business Development

"How have we organized our product development process and is it running smoothly?"

Developing new products or services - also known as new business development or NBD for short - is seen as one of the most important marketing management processes within an organization where multidisciplinary collaboration is crucial. The larger the organization, the greater the challenge of organizing this process in a logical and successful manner. The most important success factors are formed by structure, focus and discipline. That is often at least as big a challenge internally as it is externally in the relationship with development partners.

Defreeze Marketing Advice guides organizations in the field of new business development (NBD) program management. The beauty of this process is that it can be set up very quickly and almost cost neutrally with simple tools!

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