"Do you just rely on your own strength or can you explain to the customer exactly where the difference is?
Competitors are around always and everywhere. They can surprise you but also amaze you. How well do you know your fellow providers? Are they bigger or smaller, cheaper or more expensive, of better or worse quality, more innovative or more passive, greener or grayer, more or less well-known? When you know that, you have a basis for determining your place in the market and devising a strategy to improve or further expand your position. The key question is: are you competitively distinctive in a sustainable way? And how exactly?
Defreeze Marketing Advies has experience in performing competitive analyses, 1-on-1 or top-10 comparisons with other providers. From a first scan to a more detailed report.
Interested? Feel free to call me on 0633-094499.