Portfolio management

"Determine your position and then invest in a 'cash cow', why not?" 

From the organizational strategy and associated objectives, a great wish is often expressed: please replace less profitable products with better performing products, preferably as soon as possible. Well, for sure easier said than done. Is there a clear 360° view of the position of your products? In the market and in the organization? A less profitable bait can be worth gold when testing and introducing new products. 360°-beeld van de positie die jouw producten innemen? In de markt en in de organisatie? Een minder renderend lokkertje kan goud waard bij het testen en introduceren van nieuwe producten.  

Defreeze Marketing Advies heeft ervaring bij het begeleiden van product portfolio analyses en als onderdeel van New Business Development programma’s.  

Interested? Feel free to call me on +31633 094499.